Monday, March 22, 2010

Answer 75 - We didn't make the disc scratch & sniff

I'm looking at my third 3-Star review from a National Dutch publication.

The text of the review doesn't indicate 3 stars.  Once again.  The text of the last two didn't, either.  The texts indicate 4 stars at least.

So what's with the three stars?

I think it's because the new album is separated into Suites.  I lose one star for making it complicated.  Hm.. Anais Mitchell did the folk version of Orpheus and Eurydice.  Maybe she only got 3 stars.  You know, for a complicated idea... even with Greg Brown playing Orpheus, and Ani DeFranco playing Eurydice. 

Little do they know, Dave wanted to make the actual disc, which looks exactly like an orange, be scratch and sniff.  That'd really have thrown them!

"Dear God, this album has a scratch and sniff disc! This is sacrilegious!  This flies in the face of all that is tried and true in the utterly infathomably music business!  Who does she think she is?!  First these 'suites' and then a scratch and sniff disc?  2 Stars for not adhering to the tightly constricted singer/songwriter rulebook! Shame.. shame..."

Genevieve Tudor of BBC Shropshire, on the other hand, said today:  "Aside from loving to listen to the disc, I'm having to fight the urge to lick it! The album art is scrumptious.."

We discussed it and we think scratch and sniff could have worked.. and could even open up entirely new realms in the interactive musical experience.  Think on it - patchouli scratch and sniff for the hippies, 'ocean breeze' or 'meadow' for the new-agers, 'burst of summer orange followed by a hint of chocolate' for me.

Mmmm.... orange... chocolate...

Can't you just smell it?

2 comments:

  1. Stop reading the Dutch in Dutch reviews.
    Now that you are in the U.K., have someone buy you a Chocolate Orange. I'm in Holland so I can't do it for you. Enjoy.

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  2. While not quite a scratch and sniff, there was a Lightning Seeds disc from around 15 years ago called Jollification.
    The artwork and disc picture were all strawberry related, and the back plate (behind the tray) was somehow infused with a strawberry smell. Always great fun to open the jewel case to be greeted with a waft of strange artificial strawberries.

    Have just opened the case again for the first time at least 10 years, and sadly the smell has gone, but it's probably fared better than a 15 year old strawberry in a plastic case would have done, so it's all good!

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